<aside>

This is how Nim will build a scalable AI ad system for your brand in 30 days

</aside>

Collaboration workflow

Sprint structure

• Goal alignment and intake (1hr meeting + async)
• Research (1-2 days) - mapping segments, use cases, angles, and formats
• Creative strategy - funnel-balanced list of ad concepts based on reference scouting
• Horizontal asset development - animations, UI motion graphics, end screens
• 1-2 discovery runs - testing new segments, use cases, angles, formats
• 1-2 winner expansion runs - iterating on best performers
• Performance review and longterm agreement discussion

Async ad delivery

• Typically, 2 deliveries per week, e.g. Tuesdays and Thursdays
• Google Sheet with ads, a separate sheet for each new delivery
• Every ad is a row. Columns for segment, angle, use case, format, etc.
• Technical columns for review: approve / reject / revise / revision comments
  • All revision notes feed into updating the brand safety and alignment checklist
• Takes 30min to review one delivery of 20-50 ads

Weekly Zoom check-in

• Typically on Fridays, 15-30min
• Performance metrics update
• Weekly learnings - what segments, use cases, angles, formats perform the best